The ad for cigarettes agrees with the film Killing Us Softly. It shows a healthy, handsome, and heroic man smoking a cigarette. It is stereotypical of ads to show men in masculine roles. This is a military man and he is striking a cord with men to be patriotic heroes and smoke Chesterfields with him.
This shows how American Culture views men. Men are suppose to be the strong heroes. This agrees with the film Killing Us Softly. Most of the film concentrated on how women were portrayed but since I have the ad above I decided to talk about how Men are viewed in advertising.
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