Sunday, June 15, 2008

Agenda-Setting

I watched WTAE and KDKA this weekend to see what the agenda was for their broadcast. Both had very similliar broadcasts as they were broadcasting to the same area. The lead stories were about a the murder of a local boy, and the rescueing of a fisherman. The stories for both were about local fires, murders, Father's Day, The U.S. Open, and flooding in the mid-west. I think they emphasized these stories because they are the stories that people want to hear about when watching local news. If they wanted to hear alot of national news then they would turn on CNN, FOX, or MSNBC.

No comments: