Ads

I compared this Bud Light Ad to a couple different Bud Light commercials. There are huge differences. This Ad goes for sex appeal by having a beautiful woman in the picture. It is also relaying the message that if your life is good or you want the good life drink Bud Light. This is the more visually appealing Ad. The commercials all go for the humor impact. They are all funny (Will Farrel commercial, hidden Bud Light Commercial, etc.). They make people laugh and get people talking about the commercial therefore get people to talk about the product. It is a very effective way of advertising. Everyone has heard of Bud Light. The print Ad is for a younger audience with a young beautiful woman whereas the TV ad is for people of all ages.